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VM by Mori Lee is Being Renamed!!!!

VM by Mori Lee is being renamed! Starting for the Spring season VM by Mori Lee will be renamed MGNY. MGNY stands for Madeline Gardner New York the fabulous designer of the collection. The line for the Spring season is more diverse that ever and still maintains their updated looks and amazing price point. We can’t wait for you all to see it when you are in our New York wholesale showroom!!!!


~Blake Fintz



Wholesale Mother of the Bride Dresses at “Sweet Spot” Prices @ Blake and Company NYC

VM by Mori Lee Dress

The “sweet spot” refers to the price between $300 and $800 for special occasion dresses. This is the point at which style meets budget.

Celebrities must own a slew special occasion dresses and their dress repertoire needs to be ready to take on the challenges of a night out on the red carpet at a moment’s notice!  And heaven forbid they wear the same gown twice!

However, the rest of us mortals still need to look our best whether we are attending a bar mitzvah, a wedding, a special occasion or preparing for an elegant night on the town!  But just how much are women willing to spend?  The wholesale dress industry has it figured out and they know how much a women is willing to spend on special occasion dresses.  There is even a nickname for the price range – it’s called the “sweet spot”.  The “sweet spot” refers to the price between $300 and $800 for special occasion dresses.  This is the point at which style meets budget.

Retailers want to keep the cost of special occasion dresses below $500.  While A-List celebrities may have no problem shelling out $3000 for an evening gown, the average special occasion dress consumer is more likely to spend $500.  The $300 – $800 price range is where special occasion dress businesses make their money. 

It is important to keep this in mind when purchasing wholesale mother of the bride dresses.  Blake and Company is the place to find wholesale mother of the bride dresses.

Blake and Company’s New York Wholesale Dress showroom has plenty of great deals on beautiful dresses in the “sweet spot” price range.  Come and see our collections of Daymor, Damianou, Ideas by Barbara, SIA SIA, Scaravelli, J.S.S. Knitwear, Ann Balon and VM by Mori Lee.  Come and see our Mother of the Bride and Mother of the Groom dress collections for yourself!

To be certain that your clients look their best at the special occasions of this season, be sure to see what our dress designers have to offer.  We invite you to visit our wholesale dress New York Showroom, located at 530 7th Avenue, New York, NY 10018 or give us a call at 212-869-5959.  Our wholesale dress sales representatives would love for you to come see the amazing lines of dresses that we have on display.